The Italian family business 'Sartoria Solito' was founded in the 40s by the 'Maestro' Luigi Solito, who was joined at an early age by his sons Antonio and Gennaro Solito. Gennaro Solito was born in 1945 and when he was only ten years old he started to learn the first notions of tailoring guided by his experienced father. In 1966 Gennaro Solito opens his first own tailoring atelier in Via Chiaia, Naples. But after 4 years he moved his atelier to Via Toledo number 256 where he operates until today and which is, after 46 years, still the one and only atelier of Solito Tailoring in Naples. Gennaro Solito has been joined in the 90s by his son Luigi Jr. who started to learn on a daily basis the art of tailoring.
Gennaro and Luigi have a certain preference for soft fitted jackets, which fall in a harmonious way almost as a second skin, their jackets are recognizable for the high armholes, without shoulder padding and with the most light-weighted linings you can find on the market today. The lapels are high but never exasperated and the breast shape gives their jackets a rich feeling. All their jackets tend to be a bit longer in the front, the 'Maestro' Gennaro Solito always says “La giacca nun adda zump annanz”, which means in the Neapolitan language “The jacket should never jump forward”.
"One of the biggest names in Neapolitan tailoring. Gennaro Solito is a great cutter; he speaks no English but his son, Luigi, does. Their style is typical Neapolitan though they do a large number of regular (not shirt) shoulders too. Beautiful overcoats. Luigi has made me a few jackets since he started visiting London with Neapolitan shirtmaker Luca Avitabile, including the first – a lightweight green sports jacket. They have since built up a big business and started travelling to New York as well."
"Uno stile superbo e inimitabile, una professionalità in costante crescita che fa del rapporto con il Cliente la sua ragion d'essere. Questo e molto di più è Sartoria Solito di Napoli, del Maestro Gennaro Solito e del figlio Luigi, oggi tra i migliori interpreti di una linea napoletana attuale, morbida e sobria. Gusto e ricercatezza sono alla base della qualità del lavoro sartoriale, e solo quando questi due elementi si fondono nella realizzazione di un abito su misura emerge il valore di una tradizione italiana radicata nel tempo, che solo mani esperte sanno eseguire."